There are a few things you should know about GetResponse, in particular the deliverability rate of their service. The email delivery rate is simply the percentage of emails sent, which actually reach your e-mail addresses in a timely manner. Delivering your customers’ messages in a timely manner is essential if you want to maintain a good reputation in your niche market. It’s also a major factor in ensuring sales conversions and repeat business.
GetResponse makes it easy for you to build up a large subscriber list. With a wide range of segmentations and custom messages available, you are able to customize your emails to each individual customer’s needs. You can also target a specific group of people, such as employees, with different offers unique to that group. All GetResponse emails are sent to a separate list for better segmentation and customization. The list management feature is an added advantage, allowing you to easily monitor the success of your campaigns and measure your conversion rates. And GetResponse also lets you import data from other third-party advertising tools, allowing you to see which ads are performing best for your specific niche market and segments.
GetResponse has several features which allow you to segment your audience. First, getresponse has a segmentation option which allows you to group your customers according to location. Location is based on Zip codes and therefore, can show the people closest to you who are most likely to use your product or service. This is useful for targeting email marketing campaigns based on physical factors such as commute times and home location. Another great feature of segmentation is the ability to sort your contacts by their age, sex, income level and many more, further separating those in your subscriber list by segmentation.
With GetResponse, you have access to a set of core tools which makes it easy to manage and track your lists. The core tools include a built-in landing page creator, an action link builder, a newsletter subscribe button builder, a subscriber lookup form, a contact form builder and a subscription capture form. The landing page creator lets you create a custom landing page with different color schemes, different backgrounds and different graphics. You can also use getresponse’s drag-and-drop menu system to easily organize your subscribers into categories and groups.
An action link builder allows you to create short sales pitches using text, audio and video. You can add videos from YouTube, Vimeo and more. This is a very easy way to automate your getresponse sign-up form and build a lead capture form from a single page. And lastly, you getresponse’s powerful newsletter publisher tools with a large number of features and options to help you build your list and maintain it. You getresponse’s newsletter publisher allows you to easily create newsletters and send them out at scheduled times. It has powerful email templates for you to choose from and is easy to customize and tweak to fit your newsletter theme.
In this article, I discussed how to automatically send email campaigns with getresponse and how to use its tools to generate sign-ups and convert emails to leads. However, I didn’t explain how to automate your newsletter sign-ups or where to find high converting landing pages or how to build a subscriber list. If you want to learn how to do these things, I highly recommend that you read my ebook. I’ll give you everything that you need to know to grow your online business successfully.